What is it…
DMAE, also known as dimethylaminoethanol or Deanol, is a compound derived from B Vitamin Choline. It is commonly used as a key ingredient in cosmetics and dermatology because of its abundant benefits for the skin without causing common subsequent side effects such as redness, peeling, or dryness. One reason DMAE is so popular is because of its capacity to work for all skin types to produce incredible anti-aging and anti-inflammatory results.
Its extraordinary benefits
- Reduces Fine Lines and Wrinkles: DMAE is able to improve the overall appearance of aging skin by penetrating beyond the superficial layer of the skin to deal with fine lines, wrinkles and dark under-eye circles associated with aging.
- Curbs Inflammation: This Anti-Inflammatory reduces irritation by diminishing the amount of stress a cells endure by protecting and preventing the production of arachidonic acid, a chemical that causes pain and inflammation in the body.
- Tightens and Firms the Skin: DMAE has been shown not only to reduce skin sagging, but also improve underlying facial muscle tone by helping increase the thickness of collagen fibers, leading to a dramatic plumping effect.
- Brightens the Skin: Because of its incredible ability to increase the thickness of collagen fibers, which help minimize skin discoloration, DMAE is able to brighten and even out the skin and its tone by reducing spots on the surface of the dermis associated with aging.
Because of this ingredient abundant benefits for the skin, it can be found in many of our products including: Youth Preserving Plankton Serum (new formula), Black Ink Hyper Hydrating Firming Serum (new formula), Juvenage Regenerating Serum (new formula).